BRAND STRATEGY & DESIGN

Ready for a refresh?

Together we’ll walk through my proven process to create a custom brand that sets you apart from your competition and communicates your value to your target audience. Your business isn’t one-size-fits-all, so why should your brand be?

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You need more than just a pretty logo.

This isn’t just about having eye-catching graphics and a catchy slogan. The foundation of a successful brand identity begins with your “why.” Let’s build your brand from the inside out! 

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What you’ll get:

 

Brand Development Workbook

  • This is the secret sauce! My brand development workbook tackles things like brand voice, writing a mission statement, core values, and brand strategy.

Strategy Calls

  • Brand Strategy Call to establish a foundation for your brand.

  • Launch Strategy Call to create a launch plan that creates excitement around your rebrand.

Brand Board

  • Mood/Inspiration photos

  • Color scheme development

  • Typeface Pairings

  • Pattern Development

 

Primary Logo Design & Secondary Marks

  • Primary Logo to use in #alltheplaces

  • Secondary Logo and Alt marks (so you always have the perfect file to use)

PDF Brand Style Guide

  • All of your brand secrets will live here! This will be your go-to document post launch and includes tips on how to best use all of your brand files.

Final Brand Files

  • Color + BW

  • Ready for print + web usage

*Native design files are available for an additional fee.

 

For a more detailed look at my branding experience, read this post on the blog:

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Catherine Johnson

SCHEDULE
A FREE DESIGN CONSULT

Fill out the contact form and schedule a free, 20-minute design consult so I can learn about your business and goals. You’ll have an opportunity to ask me any questions you have about my strategy & design process.

Elizabeth Kaufmann

BOOK
YOUR BRANDING EXPERIENCE

Based on our call I will send you a custom proposal. Save your project start date in my calendar with a 50% deposit. I only work with one brand strategy client at a time to fully pour into your business.

Donna Sharma

START
WITH STRATEGY

Before your project start date, I will send you my brand development workbook to complete. This dives into topics like: your ‘why,’ your brand voice, messaging, mission statement, etc.

Margaret Gonzalez

ELEVATE
YOUR BRAND

We’ll work as team throughout the design process to create a brand that communicates your value and gets results. I’ll be there every step of the way: all the way through launch day!

 

Optional Add-Ons 

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SQUARESPACE WEBSITE

  • 5 page Mobile & Desktop Website

  • Squarespace Training video (So you know how to use and update your site)

  • Content Migration (If you’re transferring from another site)

  • Domain Transfer (I’ll worry about the tech for you)

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MARKETING COLLATERAL

Select any 3 of the following items:

  • Business Card & Stationery Design

  • PDFS: eBooks, Workbooks, Catalogs, Lookbooks, Client Magazines

  • Newsletter Opt-Ins

  • Instagram Story Graphics

  • Media Kits

  • Landing Page Design

  • Blog Graphics

  • Email Marketing Graphics

  • Course Branding & Collateral

 
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